Consider the Recipient’s Time Zone Always schedule emails according to the recipient’s local time to ensure timely visibility and avoid off-hour delivery.
Send During Business Hours For professional communication, schedule emails between 9:00 AM and 11:00 AM or 1:00 PM and 3:00 PM, when engagement is typically highest.
Avoid Early Mornings, Late Nights, and Weekends Emails sent outside standard working hours may be overlooked or perceived as non-urgent unless the matter is time-sensitive.
Double-Check Content Before Scheduling Review recipients, attachments, subject lines, and tone carefully, as scheduled emails can be forgotten once queued.
Use Clear and Specific Subject Lines A concise subject line helps the recipient understand the purpose immediately and increases open rates.
Account for Follow-Ups Schedule a reminder or follow-up email if a response is required within a specific timeframe.
Review Scheduled Emails Regularly Periodically check the Scheduled folder to ensure the content is still relevant and accurate, especially if circumstances change.
Be Mindful of Confidential or Sensitive Information Ensure scheduled emails containing sensitive information are still appropriate to send at the selected time.